Privacy Policy

Last Updated: October 9, 2026

1. Introduction

Welcome to Solvialens.

At Solvialens, we respect your privacy and are committed to handling your personal information responsibly, transparently, and in accordance with applicable data protection laws.

This Privacy Policy explains how we collect, use, store, protect, and share personal information when you visit our website, purchase our products, contact us, or otherwise interact with our online store (collectively, the "Services").

Our online store is powered by Shopify, which provides the e-commerce infrastructure necessary to operate our website, process orders, and deliver our Services.

This Privacy Policy applies to personal information processed in connection with our online store. It does not automatically govern the independent data processing activities of third-party product manufacturers, mobile applications, or AI service providers.

Where applicable, we process personal information in accordance with the European Union General Data Protection Regulation (EU GDPR), the UK GDPR, and other applicable privacy and consumer protection laws.

Please read this Privacy Policy carefully to understand our privacy practices and your rights.

2. Who We Are and How to Contact Us

Solvialens is an online retail brand specializing in smart eyewear and AI-powered glasses designed to enhance everyday convenience, communication, and connectivity.

Solvialens is currently operated by an individual based in Sweden.

For the personal information processed in connection with operating our online store, the individual operating Solvialens acts as the data controller under applicable data protection legislation.

Data Controller: [Full legal name of the individual operating Solvialens]

Trading Name: Solvialens

Country of Establishment: Sweden

Postal Contact Address: [Complete postal address, including postal code and country]

Email: support@solvialens.com

Website: https://solvialens.com

For privacy-related inquiries or requests to exercise your data protection rights, please contact us at support@solvialens.com.

3. Personal Information We Collect

We collect personal information necessary to operate our store, process transactions, provide customer support, and improve our Services.

The categories of personal information we may process depend on how you interact with our website and which features or services are available.

3.1 Contact Information

When you make a purchase, contact our support team, or provide information through our website, we may collect:

• Full name

• Email address

• Telephone number

• Billing address

• Shipping address

• Other contact details voluntarily provided by you

3.2 Order and Transaction Information

When you place an order, we may process:

• Products purchased

• Order numbers and transaction records

• Order dates and amounts

• Billing and delivery information

• Payment status and transaction references

• Shipping and tracking information

• Returns, refunds, cancellations, and customer service history

3.3 Payment Information

Payments are processed through payment service providers supported by our Shopify checkout.

Depending on your chosen payment method, these providers may process payment card details, billing information, transaction identifiers, and other information necessary to authorize and complete payments.

Solvialens generally receives payment confirmations, transaction records, and limited payment-related information required for order administration, rather than complete payment card credentials.

Payment service providers may process information under their own privacy notices and applicable contractual arrangements.

3.4 Account Information

If customer accounts are available and you choose to create one, personal information may include:

• Account identifiers

• Login-related information

• Order history

• Saved addresses

• Preferences and account settings

Account authentication information may be managed by Shopify or another authorized service provider.

3.5 Technical and Usage Information

When you browse our website, certain information may be collected automatically, including:

• IP address

• Browser and device type

• Operating system

• General location derived from technical information

• Pages viewed and website interactions

• Referral sources

• Cookie identifiers and similar technologies

• Technical information used to maintain website security and functionality

The collection of non-essential information through cookies and similar technologies is subject to applicable consent requirements.

3.6 Customer Communications

If you contact us, we may collect the information included in your message, such as your name, email address, order details, and the content of your inquiry.

We request that you avoid sending sensitive personal information unless it is necessary to resolve your request.

4. How We Collect Personal Information

We may collect personal information through the following sources:

Directly from You: When you place an order, provide checkout details, create an account, subscribe to communications, or contact customer support.

Automatically Through Our Website: When your device interacts with our website, including through essential technical functions and, where permitted, cookies, analytics, and similar technologies.

From Shopify and Service Providers: When payment processors, shipping providers, fulfillment partners, and other service providers provide information necessary to operate our store.

From Authorized Third Parties: Where applicable and lawful, including marketing partners, fraud prevention providers, or services you choose to connect to our website.

We process information obtained from these sources only where an appropriate legal basis applies.

5. How and Why We Use Personal Information

We use personal information for specific and legitimate business purposes.

Where EU GDPR or UK GDPR applies, the legal basis for each processing activity depends on its purpose and circumstances.

5.1 Order Processing and Contractual Fulfillment

We process personal information to:

• Receive and confirm orders

• Process payments

• Arrange order fulfillment and shipping

• Provide order confirmations and delivery updates

• Manage returns, refunds, and cancellations

• Respond to questions about purchases

Legal Basis: Performance of a contract or taking steps requested by you before entering into a contract.

Providing the contact, payment, and delivery information necessary to complete an order is generally a contractual requirement. Without this information, we may be unable to process or deliver your purchase.

5.2 Customer Support and Communications

We use relevant information to answer inquiries, resolve issues, respond to complaints, and provide assistance.

Legal Basis: Performance of a contract where communications relate to an order, or legitimate interests in providing customer support and managing customer relationships where appropriate.

5.3 Legal and Regulatory Compliance

We may process and retain personal information to comply with applicable accounting, taxation, consumer protection, legal reporting, and regulatory obligations.

Legal Basis: Compliance with a legal obligation.

5.4 Security and Fraud Prevention

We may process technical, transaction, and account information to:

• Protect our website and customer accounts

• Detect suspicious transactions

• Prevent unauthorized access

• Investigate potential fraud

• Protect our customers and Services

• Establish, exercise, or defend legal claims

Legal Basis: Legitimate interests in maintaining security, preventing fraud, and protecting legal rights, subject to the rights and interests of affected individuals. Legal obligations may also apply in certain circumstances.

5.5 Website Performance and Improvement

We may use relevant technical and usage information to maintain website functionality, troubleshoot errors, understand service performance, and improve the shopping experience.

Legal Basis: Legitimate interests where processing is necessary and proportionate, or consent where required for analytics cookies or similar technologies.

5.6 Marketing and Promotional Communications

Where permitted by applicable law, we may use contact information to communicate product news, offers, and promotions.

We obtain prior consent for electronic marketing where required by law. Where an applicable exception permits marketing to existing customers, we comply with its conditions and provide a clear opportunity to object.

You may unsubscribe from marketing communications at any time using the unsubscribe link provided in marketing emails or by contacting us.

Legal Basis: Consent where required, or legitimate interests where direct marketing is otherwise lawfully permitted.

5.7 Personalized Advertising

Where enabled and permitted, we may use advertising and analytics services to measure campaign performance, understand customer interactions, and display relevant advertising.

Where applicable law requires consent, personal information will not be processed for these purposes through non-essential tracking technologies unless valid consent has been obtained.

Legal Basis: Consent where required, or another applicable legal basis where permitted by law.

Withdrawing marketing or tracking consent does not prevent us from sending essential transactional communications relating to your orders.

6. Cookies and Similar Technologies

Our website uses cookies and similar technologies to support essential website functions and, where enabled, to improve performance and provide analytics or personalized advertising.

Cookies are small data files stored on your device when you visit a website.

6.1 Essential Cookies

Essential cookies support functions such as shopping cart operation, checkout, account authentication, security, and maintaining website functionality.

These technologies are used where necessary to provide services requested by you or transmit communications.

6.2 Analytics Cookies

Where enabled, analytics cookies help us understand how visitors interact with our website and assess website performance.

Where consent is required, these technologies are used only after valid consent has been obtained.

6.3 Marketing Cookies

Where enabled, marketing cookies and similar technologies may be used to measure advertising performance and deliver personalized advertisements.

Where consent is required, these technologies are used only after valid consent has been obtained.

6.4 Preference Cookies

Preference cookies may remember selected settings, such as language or region, to improve your browsing experience.

These cookies are subject to applicable consent requirements unless a relevant legal exemption applies.

6.5 Managing Your Cookie Preferences

Where required by applicable law, we request your consent before using non-essential cookies or similar tracking technologies.

You can accept or reject non-essential cookies and change or withdraw your consent through the cookie preference controls made available on our website.

Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.

For further information about the specific cookies used, their providers, purposes, categories of information collected, and retention periods, please refer to the cookie information provided through our website's cookie settings.

Cookie Preferences: [Insert the working link or website control that allows visitors to manage consent]

Your browser may also allow you to restrict or delete cookies. However, blocking certain essential technologies may affect website functionality.

7. How We Share Personal Information

We do not disclose personal information indiscriminately.

We may share personal information with service providers and other recipients where necessary for the purposes described in this Privacy Policy and where permitted by applicable law.

7.1 Shopify

Our online store operates on Shopify.

Shopify processes personal information to provide services such as website hosting, checkout, order management, security, and other e-commerce functions.

For many processing activities carried out on our behalf, Shopify acts as a data processor under its Data Processing Addendum.

Shopify may also act as an independent data controller for certain activities, including eligible Enhanced Services.

Where Shopify Network Intelligence and related Enhanced Services are enabled, Shopify may process customer information, including information about interactions with our store, other merchants, and Shopify, to support services involving personalization, analytics, fraud prevention, and advertising.

Such processing is subject to Shopify's applicable terms, privacy notices, and the rights and choices available to affected individuals.

Where required, we obtain consent for personalized advertising and relevant tracking technologies.

For further information, please review:

Shopify Consumer Privacy Policy

Shopify Privacy Portal

7.2 Payment Service Providers

We share payment-related information with authorized payment providers where necessary to process transactions, verify payments, manage refunds, and prevent fraud.

These providers may have independent legal responsibilities concerning their processing activities.

7.3 Fulfillment and Shipping Partners

We may share information necessary to fulfill and deliver orders with product suppliers, fulfillment centers, logistics providers, and shipping carriers.

This information may include:

• Customer name

• Delivery address

• Telephone number where needed for delivery

• Order contents

• Shipping instructions

• Order and tracking references

Some fulfillment or shipping partners may operate outside the European Economic Area, including in Hong Kong.

We aim to limit information shared with these partners to what is reasonably necessary for fulfillment and delivery.

7.4 Technical and Professional Service Providers

We may share relevant information with providers supporting website maintenance, cloud infrastructure, cybersecurity, customer support, accounting, and other legitimate operational requirements.

7.5 Marketing and Analytics Partners

Where relevant services are enabled and lawfully used, information may be shared with advertising and analytics providers for the purposes described in this Privacy Policy.

7.6 Legal Requirements

We may disclose personal information where required by applicable law, valid legal proceedings, or lawful requests from competent authorities.

We may also disclose relevant information where necessary to establish, exercise, or defend legal claims.

If the operation or ownership of Solvialens changes, personal information may be transferred where legally permitted, subject to appropriate safeguards and any required notices.

8. International Transfers of Personal Information

Because Solvialens uses internationally operating technology and fulfillment services, personal information may be accessed, processed, or stored in countries outside your country of residence.

This may include transfers outside the European Economic Area or the United Kingdom.

For example, Shopify and its authorized service providers may process information internationally, and certain fulfillment partners may require delivery information to process orders outside Europe.

Where international transfers are subject to GDPR or UK GDPR requirements, a valid transfer mechanism or applicable legal exception must support the transfer.

Depending on the circumstances, these mechanisms may include:

• An applicable adequacy decision recognizing an appropriate level of data protection.

• European Commission Standard Contractual Clauses.

• Applicable UK international data transfer safeguards.

• Other legally recognized transfer mechanisms, together with supplementary safeguards where necessary.

Shopify maintains contractual and organizational arrangements governing international transfers as described in its Data Processing Addendum.

Transfers involving independent suppliers or other third parties must be assessed separately.

Where applicable, you may contact us at support@solvialens.com to request further information about relevant transfer safeguards and how to access information concerning them.

9. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, unless a longer retention period is required or permitted by applicable law.

The applicable retention period depends on the category of information and its processing purpose.

Order and Transaction Records: Retained for the period necessary to fulfill orders, administer returns or claims, resolve disputes, and comply with applicable tax and accounting obligations. Records subject to Swedish bookkeeping retention requirements are retained for the legally prescribed period.

Customer Support Communications: Retained for as long as reasonably necessary to resolve inquiries, maintain relevant service records, and address disputes or legal claims.

Customer Account Information: Generally retained while the account remains active and thereafter where required for legitimate purposes or legal obligations.

Marketing Information: Retained while the relevant marketing purpose and lawful basis remain applicable, subject to consent withdrawal, objections, and legal retention requirements. Limited suppression records may be maintained to respect opt-out requests.

Technical and Security Records: Retained for periods proportionate to operational, security, and legal requirements.

Cookie and Tracking Information: Retention depends on the specific technology and its purpose. Further details should be available through our website's cookie information.

When personal information is no longer necessary, we delete, anonymize, or otherwise handle it in accordance with applicable law and the technical capabilities and retention arrangements of our service providers.

Certain information may need to be retained despite a deletion request where a legal obligation or another lawful exception applies.

10. How We Protect Personal Information

We recognize the importance of protecting your information against unauthorized access, disclosure, alteration, misuse, and loss.

We use established e-commerce service providers and seek to apply appropriate technical and organizational safeguards based on the nature of the personal information and the risks involved.

These safeguards may include access controls, account authentication, secure connections, and security measures provided by Shopify and other authorized service providers.

Payment processing is handled through the security arrangements of the relevant payment providers.

No method of internet transmission or electronic storage can guarantee absolute security.

We therefore cannot promise that personal information will be completely free from security risks.

Where a personal data breach occurs, we will assess our notification obligations and notify relevant authorities or affected individuals where required by applicable law.

11. Your Privacy Rights

Depending on your country of residence and the applicable data protection legislation, you may have rights concerning your personal information.

For individuals protected by the EU GDPR or UK GDPR, these rights may include:

Right of Access: Request confirmation of whether we process your personal information and obtain access to relevant information.

Right to Rectification: Request correction of inaccurate or incomplete personal information.

Right to Erasure: Request deletion of personal information where the applicable legal conditions are satisfied.

Right to Restriction: Request that we limit processing in circumstances recognized by law.

Right to Data Portability: Receive certain personal information in a structured, commonly used, machine-readable format and, where legally applicable, request its transfer to another controller.

Right to Object: Object to processing based on legitimate interests, including profiling based on those interests, subject to applicable legal exceptions.

You have the right to object at any time to processing of your personal information for direct marketing purposes.

Right to Withdraw Consent: Where processing relies on consent, withdraw that consent at any time without affecting the lawfulness of processing previously carried out.

Rights Concerning Automated Decision-Making: Where applicable, exercise rights relating to decisions based solely on automated processing that produce legal or similarly significant effects.

We will provide the information and assistance required by applicable law if such processing occurs.

Exercising Your Rights

To exercise your rights, contact:

support@solvialens.com

We may request information reasonably necessary to verify your identity before responding to certain requests.

We will respond within the periods prescribed by applicable law. Under GDPR, this is generally within one month, subject to permitted extensions where necessary.

Some requests may be restricted where legal obligations or lawful exceptions apply.

We will not unlawfully discriminate against you for exercising your privacy rights.

Where Shopify independently controls certain personal information, you may also exercise applicable rights through the:

Shopify Privacy Portal

12. Privacy Rights in Other Jurisdictions

If privacy laws outside the European Economic Area or United Kingdom apply to your information, you may have additional rights.

Depending on your jurisdiction and whether the relevant legal requirements apply, these may include rights to access, correct, delete, or obtain information about personal data, as well as rights to opt out of certain targeted advertising, data sharing, or other processing activities.

Where required by applicable US state privacy legislation, we will provide relevant privacy choices, including applicable opt-out mechanisms.

You may contact support@solvialens.com to submit an applicable privacy rights request.

Additional privacy choices may also be available through Shopify's privacy tools.

Nothing in this Privacy Policy is intended to limit rights that cannot lawfully be waived.

13. AI Smart Glasses and Third-Party Applications

Solvialens offers smart eyewear products that may include features such as cameras, voice assistance, connectivity, and translation technology.

Some products may require or support third-party mobile applications, cloud platforms, or AI services operated by their manufacturers or independent technology providers.

Depending on the product and provider, these services may process information such as:

• Voice commands and audio recordings

• Images and video

• Translation requests or conversation content

• Device identifiers

• App account information

• Technical and diagnostic data

The collection and processing of such information are not necessarily controlled by Solvialens.

Where third-party providers independently determine how information is collected and used, their own privacy policies and applicable legal responsibilities govern their processing activities.

Customers should review the relevant manufacturer's or application provider's privacy notices before activating connected features or submitting personal information through those services.

This Privacy Policy primarily concerns the personal information processed through the Solvialens online store and our direct customer service activities.

If you voluntarily submit photographs, recordings, or other product-related information to Solvialens for customer support, we will process that information for the relevant support purpose and under an applicable legal basis.

14. Children's Privacy

Our online store is intended for a general shopping audience and is not specifically directed toward children.

We do not knowingly solicit personal information from children in circumstances prohibited by applicable law.

Where consent is the legal basis for an information society service offered directly to a child, any applicable requirements concerning age and parental authorization must be satisfied.

If you are a parent or legal guardian and believe that a child has provided personal information to us unlawfully, please contact support@solvialens.com.

We will review the request and take appropriate action in accordance with applicable law.

15. Third-Party Websites and Services

Our website may contain links to websites, applications, or services operated by third parties.

These third parties may maintain their own privacy policies and data protection practices.

We encourage you to review their policies before providing personal information.

We are not responsible for third-party processing activities that are outside our control, except to the extent that applicable law imposes responsibilities on us.

The inclusion of a third-party link does not necessarily imply endorsement of the service or its privacy practices.

16. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business operations, technology, service providers, privacy practices, or applicable legal requirements.

When changes are made, the updated version will be published on our website with a revised "Last Updated" date.

Where required by law, we will provide additional notice or request consent before introducing material changes to particular processing activities.

We encourage visitors to review this Privacy Policy periodically.

17. Complaints and Supervisory Authorities

If you have a question or concern about how your personal information is processed, we encourage you to contact us first so that we can investigate and address your concern.

You may contact us at:

support@solvialens.com

If you are located in the European Economic Area, you have the right to lodge a complaint with a competent data protection supervisory authority, particularly in the country of your habitual residence, place of work, or the location of an alleged infringement.

As Solvialens is operated from Sweden, the Swedish data protection supervisory authority is:

Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten – IMY)

Website: https://www.imy.se

For information about data protection authorities in other European countries, please visit:

European Data Protection Board

Residents of other jurisdictions may also have the right to contact their relevant privacy or data protection authority.

18. Contact Information

For questions about this Privacy Policy, the processing of your personal information, or the exercise of your privacy rights, please contact:

Solvialens

Operated by: [Full legal name]

Postal Address: [Complete postal address]

Country: Sweden

Email: support@solvialens.com

Website: https://solvialens.com

We are committed to addressing privacy-related inquiries transparently and in accordance with applicable data protection legislation.